All Great Things Start Small...
... usually quietly
... usually quietly
The Esports Struggle is real.
As the Principal Public Relations Strategist for Global Esports at Riot Games, Anton manages storytelling efforts around five esports operated by the video game publisher. Since joining Riot in 2018, Anton has focused on communication strategy for League of Legends Esports and the VALORANT Champions Tour, while supporting wider initiatives like the League of Legends 10-Year Anniversary, K/DA, and the release of Arcane.
Prior to Riot Games, Anton developed a variety esports properties spanning live broadcasts, branded content, and digital products on behalf of publishers, leagues, and platforms. An early hire at Major League Gaming, Anton helped pioneer content strategy that was foundational to the growth of esports in North America during the past two decades. Anton has had the privilege of being an early contributor to the competitive ecosystems for VALORANT, League of Legends, Starcraft, Call of Duty, Halo, some Smash, some FGC, and a few years of Madden.
He currently resides in Los Angeles with his wife and pug.
Prior to Riot Games, Anton developed a variety esports properties spanning live broadcasts, branded content, and digital products on behalf of publishers, leagues, and platforms. An early hire at Major League Gaming, Anton helped pioneer content strategy that was foundational to the growth of esports in North America during the past two decades. Anton has had the privilege of being an early contributor to the competitive ecosystems for VALORANT, League of Legends, Starcraft, Call of Duty, Halo, some Smash, some FGC, and a few years of Madden.
He currently resides in Los Angeles with his wife and pug.
In a constantly changing world the biggest risk is not taking one at all.
The Bookshelf
Below are the books that had the greatest impact on my work in esports.
Below are the books that had the greatest impact on my work in esports.
Anton Ferraro
Building the Next Generation
It is important to give back to the community. Anton has assisted and guided the careers of numerous esports professionals and regularly speaks to students hoping to find their place in esports.
Contact me
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